The Icky Factor

mindset and fear · principle

Being systematic about relationships can feel manipulative. Structure is actually how you keep showing up for the people you care about.

The idea

"It feels icky, like I'm using people." I hear it constantly. But you already put structure around your money and your health because you care about them. Doing the same for people is the same kind of care. Ignoring them until it's convenient is the cold move. Our brains were built for a few dozen relationships, so a reminder or a note is a coping tool for overload. And people doing business with people they know cuts both ways: being intentional is also how you get to choose who you work with. The system just makes sure the version of you that cares actually shows up.

How to do it

  1. Write down five people you'd hate to drift from.
  2. Put 15 minutes a week on your calendar for them.
  3. Note what matters to them: kids' names, the job change, what they were stressed about.
  4. Text one of them today.

Example

I once had back-to-back Friday calls with two people who are experts in EOS, a management system built entirely on process. When I suggested the same kind of structure for the relationships they said they wanted to keep, it was as if I'd asked them to sell their mothers to the circus.

Meanwhile a client of mine had built a thriving business purely on relationships, then watched it thin out. Her kids were older, and she was no longer at PTA meetings or on the soccer sidelines. Her "system" had been proximity all along. A little intentionality got her back in front of those people.

Watch out for

Sources

Relatable: I built Relatable to hold the notes and send the "you've gone quiet" nudges, but a calendar block and a spreadsheet will get you started. How-to: Set how often you want to stay in touch, Set and manage reminders.

Related frameworks

Read next

By Zvi Band. Newsletter: Your Network Starts with You. Book: Success Is in Your Sphere.