Include Everyone

building your sphere · principle

Put everyone in your database, personal relationships too, and prioritize afterward instead of filtering at the door.

The idea

Should your personal relationships go in your database? Yes. Past clients will sit next to your plumber and top prospects next to vendors, and that's fine. Your database should mirror reality, so capture too much rather than too little. As I put it in the book, "A pristine database of only 'relevant' people is a false idol." Relevance changes, and every guess about who belongs is a chance to guess wrong. Storage costs next to nothing. Your time is what to ration. Bring everyone in, then bring order with prioritization.

How to do it

  1. Import from every source: work and personal email, phone, calendar, social exports.
  2. Skip the filtering at the door. No "is this person relevant?" debates while importing.
  3. Let duplicates merge on email address.
  4. Then prioritize: A for people you genuinely enjoy connecting with regularly, B for periodic check-ins, C for everyone else.
  5. Spend manual effort only on the people you've prioritized.

Example

Years ago, at a fraternity conference, I met Mark Zuckerberg back when Facebook was about 10 people. We have plenty of mutual connections, and I still wonder what would have happened if I'd stayed in touch. Nobody can tell in advance who will matter, which is exactly why "relevant people only" is a bad rule for what goes in.

Watch out for

Sources

Relatable: Relatable keeps everyone it finds in your email and calendar in an uncategorized queue, a safety net you never have to clear. How-to: Review the contacts Relatable found for you.

Related frameworks

Read next

By Zvi Band. Newsletter: Your Network Starts with You. Book: Success Is in Your Sphere.