Kill the Vague Ask

asking and results · script

Say what you want, how long it takes and why them, and build in an easy out so that "no" is safe.

The idea

The vague ask feels safer to send because you aren't risking a real no. From the other side it reads as someone who hasn't thought it through, or wants a blank check on their time. A clear ask is a gift: it respects their time and makes it easy to answer. Make "no" safe too. Vague asks create awkward obligation, so people don't reply at all. A specific ask with a real out gets more responses, even when the answer is no, and a no with a referral or a "not now" is far more useful than silence.

How to do it

Every ask should include:

  1. What you want.
  2. How long it'll take.
  3. Why this person. "I've been following your work in sustainable supply chain" lands very differently than "you seem like someone who might know about this."
  4. An out. Make declining painless.
  5. If it's been a while, say so and lead with the ask. Don't pay for it with fake small talk about their puppy.

Example

In one month I got "can I pick your brain," "let's grab coffee and connect," and "let's jump on a quick call soon." I said yes to none of them. I do want to help, but they gave me no topic, no timeframe and no sense of what they actually needed.

Script

"I'm exploring a pivot into product management and would love 20 minutes to hear how you made a similar move. Totally understand if this isn't the right fit."

"I know we haven't caught up in ages, and I'm reaching out because..."

"If it's not a weird ask, would you be open to introducing me to Sarah? Totally fine if the timing isn't right or it doesn't make sense."

Sources

Related frameworks

Read next

By Zvi Band. Newsletter: Your Network Starts with You. Book: Success Is in Your Sphere.