Find where your competence, curiosity and character overlap, and be the only person who brings that combination.
The idea
Jerry Garcia's line we used in my coaching: you want to be the only person who does what you do. A personal monopoly is where three things meet: competence (what you're skilled at), curiosity (what you're interested in) and character (who you are).
How to do it
Write down your competence: the work you're genuinely good at.
Write down your curiosity: what you read about, go deep on, can't stop talking about.
Write down your character: your values, quirks, and how you show up.
Answer the prompt: what's something unique about me that few people know, like or have as much as I do?
Look for where the three overlap.
Example
We coaxed one client of mine into sharing stories about her gardening. People told her that her gardening guide is what keeps them on her list and responding to her messages.
Be Worth Knowing: Share your own take and what you're into; industry jargon makes you invisible, while personality and stories make you memorable.
Market Experiences, Not Expertise: Before sending content, ask "can they Google it?" If yes, share your own experience instead; it shows your expertise without the pitch.
Three Channels of Uniqueness: Every exposure people have to you can show three things: your unique value, your unique voice, and the market you serve best.
Curate, Don't Just Consume: Feel boring? Pick one or two interests, go deep 30 minutes a week, and answer "What's new?" with the interest instead of your job.