Scrollbacks

reconnecting · tactic

Scroll back months in your texts, stop on someone you like, send "just thinking of you," and do exactly three.

The idea

This was the signature tactic in my coaching. Whenever we asked members where they'd gotten the most business from the program, they cited scrollbacks. It works because you're using a channel where trust already exists (you swapped numbers on purpose) at about the moment people start to forget you, four or five months out. And the replies come fast, which gives your brain the reward that makes you do it again next week.

How to do it

  1. Open your texts (or WhatsApp, Messenger, call history, LinkedIn, even your sent mail).
  2. Scroll back at least three months. Four or five is better. It may take a minute.
  3. Stop on someone you had a good connection with but haven't talked to in a while.
  4. If you have something specific to say, say it. Otherwise send the Script.
  5. Do three. No more, no less. And don't pitch your business.

Pair it with your strategic outreach: do your planned A and B touches first, then scroll randomly. Lasers and chaos, you need both.

Example

Picture this. You're buried in internal email, your phone buzzes, and it's someone you had coffee with a few months back. All it says is "Hey, you just came to mind this morning. Hope you're great!" Feels pretty good, right? Hollywood agent Ari Emanuel sends "Can I help? All good? You need anything?" to hundreds of contacts every day, and Tasshin's guide to friendship calls the simple "just thinking of you" a "smooch." Four or five years ago I would have thought that too simple to work. I'm a convert now.

Script

"Hey - just thinking of you. Long time no talk - hope all is well!"

Watch out for

Sources

Related frameworks

Read next

By Zvi Band. Newsletter: Your Network Starts with You. Book: Success Is in Your Sphere.