The Three Things That Matter in a Database

building your sphere · framework

For each person, know three things - how you know them, how you feel about them, and when you last talked. Everything else is optional.

The idea

In my coaching we boiled the whole database down to three questions per person. How do I know them? How do I feel about them? When did we last talk? How you know someone sets their group, so you don't treat a past client like a vendor. How you feel about them matters most, because it moves the question from what they can do for me to how I feel about them. Last contact catches the drift. Missed opportunities come from two places: going quiet too long, or sending generic blasts instead of connecting, while someone else earns their trust.

How to do it

  1. Group each person by how you know them: client, past client, personal sphere, prospect, vendor or partner, peer.
  2. Tag how you feel, fast: love, like, or don't know (A, B, C).
  3. Make sure something tracks your last contact and tells you when it's been too long.
  4. Keep it simple. You can get more complex later, once the basic habit of organizing is down.

Example

Say you open a name in your phone. You know her from a past project, so she's a past client. You light up when you see her name, so she's an A. You last talked in March, and it's November. Those three answers already tell you what to do: she's overdue, you love working with her, and you have a shared history to reference. Send something human today.

Watch out for

Sources

Relatable: Relatable handles the third one for you. Put people in spheres with a cadence and it flags anyone you've gone too long without talking to. How-to: Create and organize spheres, Know who to reach out to next.

Related frameworks

Read next

By Zvi Band. Newsletter: Your Network Starts with You. Book: Success Is in Your Sphere.