Decide how many messages a month you're genuinely comfortable sending someone, then plan your sends within that number.
The idea
Before anyone tells you what you should be sending, you need to know what feels authentic to you. In my coaching we called it your comfort number: how many emails a month you're genuinely comfortable sending one person. One? Four? Twelve? If you can't answer that, you can't know what to send. Once you have it, you have a marketing flow that feels authentic.
How to do it
Finish the sentence: "I'm only comfortable sending someone ___ messages per month."
Within that number, decide the mix: offers, brand content, and personal human content.
Map one month on a sheet: how many sends, what type, to whom.
Repeat that month for the quarter. The schedule sets when you send and to whom.
Post it in your work area.
Example
The payoff we promised members was emotional. When "I'm not doing enough" comes up, the sheet on your wall lets you feel safe, and you don't have the "oh crap, I need to get a newsletter out" moment.
Sources
From Zvi's coaching program
Related frameworks
Three Types of Marketing (25/25/50): Split marketing time three ways: 25% on offers and listings, 25% on brand awareness, and 50% on personal, human content for the people you know.
Undershoot Your Cadence: Set reminders a notch less often than you think you should. They won't notice monthly versus every two months, and you just halved the work.
Find What Works for You: Build a relationship system around your natural behavior and energy. The more it's you, the more likely you'll keep doing it.
Drip-Batching: Send to 25 people a week instead of 300 at once, so you can actually reply to everyone and engage.