Automate the Cue, Not the Relationship

habits and systems · principle

Automation your contacts can detect tells them they aren't worth a personal note, so let the system queue the message and you press Send.

The idea

I warn people against full automation. Over-automate and sooner or later the wrong person gets the wrong message, and they learn they weren't important enough for a personal note. My rule: any machinery behind your outreach should be invisible to your sphere. The hybrid works. The system cues up who's due, and maybe a draft. You review it, change it, skip it or send it. A human is in every step.

How to do it

  1. Automate the reminders: who's due, whose birthday it is, who just changed jobs.
  2. Let tools draft, never send unattended, to anyone who matters.
  3. Before sending, ask: am I present in this, or just signing off on it?
  4. Keep AI out of your inner circle unless you're in the message, out of replies to emotional news, and out of introductions.
  5. Prove you're human: reference something specific, keep it short, switch channels, add "no need to respond."

Example

Last December I wished someone a Merry Christmas. They don't celebrate Christmas. The reply came instantly: "Automation fail!" I'd actually typed it myself, going through contacts that morning. It didn't matter. People now assume there's no human behind the curtain, so every message has to clear a higher bar.

Watch out for

Sources

Relatable: This is how I built Relatable: reminders and suggestions tell you who's due, Whiz can draft the note, and you're the one who reads it and hits Send. How-to: Know who to reach out to next, Draft an email with Whiz.

Related frameworks

Read next

By Zvi Band. Newsletter: Your Network Starts with You. Book: Success Is in Your Sphere.