The Bookshelf Test

conversations · tactic

Give people a foothold on you as a person by sharing what you're reading, in updates and conversation, and ask what they're reading.

The idea

My resume opens doors, but it never gets anyone excited. Mention the book I'm halfway through, and I get emails and recommendations. That's a foothold: anything that gives people a way to grab onto you as a person, something they can actually ask about. A job title doesn't do that. A book is a choice you're spending real hours with, so it shows what you're curious about right now.

How to do it

  1. Add one line to your next update: "Currently reading X, and here's what's surprising me."
  2. Drop it into conversation in place of the work answer: "Honestly, I've been deep in this book about..."
  3. Ask it back: "What are you reading?" Even non-readers will tell you about the one book they'd gift everyone.
  4. Not reading anything? Ask a friend for one recommendation, throw a dart on Goodreads, or try again with a book you slogged through in high school.
  5. Unfinished counts. For every book I finish, I've given up on two or three, and people love that more than any polished update.

Example

A guy I hadn't talked to in two years emailed me out of the blue. He'd read the same book I'd been talking about, and he hated the ending. The resume may get the meeting. The books get the relationship.

Sources

Related frameworks

Read next

By Zvi Band. Newsletter: Your Network Starts with You. Book: Success Is in Your Sphere.