A weekly operating system: organize 10 contacts, 3 scrollbacks, protect CEO time, 1 A outreach, 5 B outreaches, 2 fringe outreaches.
The idea
This was the weekly operating system at the center of my coaching. Six habits, done every week, with "something good for you" in the middle. We pitched it as all the habits and tactics you need to grow your business, in a total of about 60 minutes a week. Our promise was that you'd find more stability and success just by keeping these six going. Versions shifted across programs (one swapped in self-care, another a weekly business tracker update), but the shape stayed the same.
How to do it
Every week:
Organize 10 people in your database. Sort them A, B or C and move on.
3 scrollbacks. Scroll back through your texts, find someone you haven't talked to in a while, say hi. Stop at 3. No more, no less. Don't discuss real estate (or your own line of work).
Protect your CEO time, at least once.
1 A outreach. Someone you love. Try to meet in person.
5 B outreaches. Sort by last contacted, oldest first, and check in to say hi.
2 fringe outreaches to people you don't know well yet.
At the center: something good for you. A meditation, a gratitude journal entry.
Example
We drew it as a wheel with four zones: nurture yourself (meditation, gratitude), nurture the sphere you love and like (A and B outreach, scrollbacks), nurture the sphere you don't know (fringe outreach), and work on your business (CEO time, organizing 10). Scrollbacks were the secret tactic everyone on my coaching team used.
Watch out for
Adding more. Our line: nothing else to worry about until you've mastered the basic ingredients.
Sources
From Zvi's coaching program
Related frameworks
Scrollbacks: Scroll back months in your texts, stop on someone you like, send "just thinking of you," and do exactly three.
A/B/C Spheres: Sort everyone into three tiers by gut feeling (love, like, don't know) and spend more time on A's than B's, and more on B's than C's.
The Hour of Power: Block a recurring hour, label it HOUR OF POWER, ignore email and calls, and spend it working on your relationships instead of in your inbox.
The 10 Contacts Rule: Organize 10 contacts at a time, about 10 seconds each, every day. Never a three-hour Sunday marathon.