Do It on the Spot

following up · tactic

When an intro or something to share comes up mid-conversation, do it right then instead of promising to; if it takes under 90 seconds, do it now.

The idea

You're on a call. They mention needing a good tax attorney. You know exactly who. You say "I'll connect you two," you hang up, life happens, and the intro never goes out. You're not a bad person, you're human. When you defer, you hand the job to future-you, who has an overflowing inbox, back-to-back meetings and no memory of the promise. Future-you is a lot less reliable than right-now-you. So skip the promise and do it while the idea is alive.

How to do it

  1. The moment an intro, article or resource comes up, say "give me a sec."
  2. Do it right there: send the intro, find the book, forward the doc.
  3. Use voice dictation so you barely break stride. Bonus: they hear how you describe them.
  4. Apply the 90-second rule. If it takes less than 90 seconds (intros almost always do), do it now.
  5. Anything you can't do on the spot goes into a follow-up email, sent right away, listing what you committed to.

Example

I've watched someone do this on call after call: the second a connection opportunity comes up, she pauses and acts on it. Saying "give me a sec" might feel slightly awkward, but people are impressed by it. It takes a couple of minutes and separates you from the 90% who had the same idea and did nothing.

Watch out for

Sources

Relatable: Relatable's introduction tool runs the double opt-in for you, so even the intro you send mid-call asks both sides first. How-to: Make a warm introduction.

Related frameworks

Read next

By Zvi Band. Newsletter: Your Network Starts with You. Book: Success Is in Your Sphere.