The Four Points of Information

knowing people · framework

Four places good notes come from: where the relationship stands, where their work stands, next steps, and personal details. Keep only what you'll use.

The idea

In the book I laid out four kinds of information to walk away with from any meaningful interaction, first or fifteenth: the state of the relationship, the state of their business, the next steps, and the personal details. The newsletter has since moved to collecting less, so use the four as a checklist of where good notes come from, then keep only what passes the One-Year Test. The two that matter most are next steps, the oxygen that keeps a relationship breathing, and personal details, which are golden.

How to do it

  1. Relationship: How warm are they toward you? How did the conversation feel? Where would you rank them now?
  2. Their work: goals for the year, the biggest challenge, what they're proud of, what you could thank them for.
  3. Next steps: business and personal. The intro you promised, the book you mentioned, the funny article that came to mind.
  4. Personal details: anything human, plus shared social objects (same alma mater, same strong opinion about coffee).
  5. Analog fan? Split a notebook page into four quadrants.
  6. Filter: what will you want next year? Keep that. Delete the rest.

Example

The quick conference scribbles I recommend already cover several of the four: "Bob - CTO challenges, send article on team culture" is his work plus a next step. "Sarah, fintech, golden retriever named Kevin" is a personal detail.

Watch out for

Sources

Related frameworks

Read next

By Zvi Band. Newsletter: Your Network Starts with You. Book: Success Is in Your Sphere.