Answer one prompt a week (work excitement, personal excitement, an experience, what clients feel) and share it to your A's, some B's and social.
The idea
In my coaching we gave members one question per week, and those four questions generated all their content for the month. It removes the "what do I even say?" problem and keeps the content human. The original was written for real estate agents. Here it is for anyone:
Week 1: What am I excited about in my work?
Week 2: What am I excited about personally?
Week 3: What was an experience I had?
Week 4: What are my clients seeing and feeling?
How to do it
Each week, answer that week's question in a few sentences.
Share it one thought, many ways: send it to the A's who'd find it interesting and about 20% of your B's, and post it on social.
At month's end, put all four into a simple newsletter for your C's, with links to each topic.
Use the links to see what gets clicked, and connect with those people.
Example
We pitched it as content you can send without worrying what others will think of you, and asked agents: honestly, are you worried about that when you send open house info now?
Sources
From Zvi's coaching program
Related frameworks
Three Types of Marketing (25/25/50): Split marketing time three ways: 25% on offers and listings, 25% on brand awareness, and 50% on personal, human content for the people you know.
Market Experiences, Not Expertise: Before sending content, ask "can they Google it?" If yes, share your own experience instead; it shows your expertise without the pitch.
Drip-Batching: Send to 25 people a week instead of 300 at once, so you can actually reply to everyone and engage.
Sent, Seen, Felt: Before every send, review your last one: what you sent, who clicked and replied, and whether they felt what you meant.