Before every send, review your last one: what you sent, who clicked and replied, and whether they felt what you meant.
The idea
Most marketing gets sent aimlessly: stuff for the sake of stuff. In my coaching we gave members one tiny habit to fix that: never send anything until you've looked at your last send. Three questions, judgment-free. Over time you send fewer things that feel inauthentic, and your marketing has a purpose.
How to do it
Anchor it to a habit you already have: "Before I send anything, I'll quickly look at my last send." Then check:
Sent. What was the last thing I sent? Only the last one. Don't go fishing.
Seen. Who clicked and replied? What was my connection rate?
Felt. What responses did I get, and did people feel what I was trying to convey?
Then decide: if people didn't connect, maybe don't send that kind of thing again. If they loved it, maybe send it to more people.
Example
SSF pairs naturally with sending in small waves. Send to 25 people, and run SSF on that wave before the next 25 go out.
Watch out for
Treat a send that flopped as a learning lesson. Guilt and shame don't benefit you.
Sources
From Zvi's coaching program
Related frameworks
Drip-Batching: Send to 25 people a week instead of 300 at once, so you can actually reply to everyone and engage.
Superstition Marketing: Repeating tactics because others say they work, without checking, wastes effort; market where you've actually seen conversations happen.
Track Leading Indicators: Track the actions you take and the replies they get, since deals arrive too late to steer by. Your personal outreach should beat mass-email benchmarks.
Broadcast Rules: Anything you broadcast must be valuable on its own and fit the relationship; then watch who engages and turn that into one-to-one outreach.