Cue, Routine, Reward

habits and systems · framework

Make relationship work a habit with a reliable trigger, an easy routine and an immediate reward, so you do it without deciding to.

The idea

Nir Eyal describes a habit as a behavior you do almost without thinking. Charles Duhigg breaks it into three parts: the cue that triggers it, the routine itself, and the reward that makes your brain want to repeat it. Repeat a sequence enough and the brain packs it into an automatic routine. That's why I rarely leave the house without wallet, phone and keys. Relationship work is hard to turn into a habit because the payoff comes months or years later, and our brains crave the short gap between action and reward. So we have to engineer every part of the loop.

How to do it

  1. Cue: pick one dependable trigger. A recurring calendar block, or an existing daily moment like your first coffee.
  2. Routine: keep it easy. The easier the routine, the more likely you'll repeat it. Five minutes, two contacts, one message.
  3. Reward: give yourself something right after. A treat, a short break, a few dollars in a visible vacation jar.
  4. Keep the same cue all week, even if it's hard.

Example

The loop I want people in: get triggered, do the relationship work, feel rewarded. In a newsletter on consistency I added a twist from the research: reward yourself inconsistently. If you get the treat every time it works less well, so roll a die or flip a coin before you claim it. And the routine can feel good on its own. Hearing "good to hear from you!" back is a small reward, too.

Watch out for

Sources

Related frameworks

Read next

By Zvi Band. Newsletter: Your Network Starts with You. Book: Success Is in Your Sphere.