The Midwit Trap

habits and systems · principle

We reject the straightforward solution as too simple to work, then overcomplicate ourselves into burnout. The plain answer was right all along.

The idea

Every other month I teach A/B/C prioritization to about 60 glowing boxes on Zoom, and I get a lot of nodding. Then the question always comes: "OK... once I do that, what's next?" That's the midwit trap. We look at a straightforward solution as too foolish to be effective, so we pile on tools, ideas, plans and to-dos, burn ourselves out and set ourselves up for failure. Then we realize the Jedi-knight solution was there all along: keep it simple. Simple doesn't mean easy.

How to do it

  1. Before you build more structure, go back to the top of your list.
  2. For the people who matter most, check the basics. Do you have their birthday, home address, office address and kids' names?
  3. Fill in everything that will help you deepen and maintain those relationships for years. That's your "what's next."

Example

I once spent two hours organizing my Tupperware cabinet because I thought I needed a perfect system for everything. The opposite discovery, that it made no difference whether I separated my laundry into lights and darks, brought me real relief. Same with your network: before you create a tag for "working parents with three children who attended an open house in West Oakland and play banjo," make sure you know your A's kids' names.

Sources

Related frameworks

Read next

By Zvi Band. Newsletter: Your Network Starts with You. Book: Success Is in Your Sphere.