Own Your Own Database

building your sphere · principle

Your relationships outlast any employer or platform, so keep your own database, export backups, and check the exit door before adopting a tool.

The idea

Your relationships run deeper and last longer than any job or platform, so keep a copy you own. A company CRM belongs to the company, and so does the data in it, including the notes you typed yourself. Platforms change the rules overnight. Your employer may limit who you can do business with later, but nobody can stop you from knowing people, so those people belong in your own database too.

How to do it

  1. Keep your own relationship database separate from your employer's, then connect it to company tools where that helps.
  2. Spend five minutes now exporting backups from LinkedIn and any other tool you rely on. Stash copies in a couple of private places (Dropbox, a thumb drive under the mattress) and forget about them.
  3. Before investing in a new platform, check for a decent exit door for your data. You won't read the 15-page terms; you can at least check that.
  4. If your employer pays for a tool, find out who owns what.

Example

Until summer 2015, Facebook and LinkedIn let you take your contacts to other apps. You could connect LinkedIn to your CRM and see which past clients had changed jobs. It was awesome. Then some product managers realized portable data makes it easy to leave, and both shut access down. LinkedIn now gives you a spreadsheet, after trying to kill even that. Facebook, Instagram and WhatsApp give you nothing. I wrote this up in 2022, when Twitter's new ownership made the future of the global town square look shaky.

Sources

Relatable: Relatable exports everything to a spreadsheet whenever you want, and I tell everyone who uses it to keep a copy anyway. How-to: Export your contacts to a spreadsheet.

Related frameworks

Read next

By Zvi Band. Newsletter: Your Network Starts with You. Book: Success Is in Your Sphere.