Information is everywhere now, so value means helping people change. Discuss the article, join the workout, walk them through what worked for you.
The idea
We used to pay for classes to get insight. Now books, podcasts, YouTube tutorials and AI put the world's knowledge a click away, and one more link is one more thing in someone's inbox to read. Handing over information adds little. The value is in helping someone digest it, apply it and become a better version of themselves.
How to do it
Instead of sending an article, schedule a conversation about the key insights and how they apply.
Instead of sharing a workout link, show up for the workout.
Instead of passing along productivity tips, walk them through your own struggles and successes with the technique and help them tailor it to their life.
Example
My grandmother used to mail me newspaper clippings she thought were relevant. If one arrived today, I'd be annoyed (my inbox is full enough) and confused, since she passed away a few years ago.
Script
"Hey, I'll join you on your next workout. Let's do this together."
The Helper Mindset: Before reaching out, ask whether the message just shares information or reminds them what you do, or whether it actually shows you care.
Stop Holding Back Your Gifts: Withholding useful help because sharing feels pushy is the selfish move. If you think it might help someone, send it.
Value Payloads: Build a shareable asset once (a guide, a list, a template) so you can send it the moment you meet someone who'd benefit.
Side by Side: Trust grows fastest through shared experience, so add an activity, like a walk, a game or a hot sauce challenge, to plain conversation.