Value Payloads

adding value · tactic

Build a shareable asset once (a guide, a list, a template) so you can send it the moment you meet someone who'd benefit.

The idea

Patrick Ewers introduced me to the "value payload": something you've created in advance and keep ready for the people who'd find it valuable. It often has nothing to do with your work or the reason you met. That's fine. Long-term relationships run on being trustworthy, supportive and of value to each other.

How to do it

  1. Ask yourself what troves of knowledge are locked up in your head. What hard-earned bits of wisdom would help the people you meet?
  2. Make it once: a PDF, a list, a private link, a guide.
  3. Keep it ready as an email template or somewhere you can grab it fast.
  4. The moment you identify someone who would benefit, send it.

Example

When my wife and I were expecting our first, I surveyed about 20 friends for their parenting advice and turned the answers into a slideshow. Whenever I meet someone who's expecting, I follow up with the PDF and my top two insights from it. I've also made and given out a list of recommended hot sauces, a database of consultants I trust, and a guide to finding your purpose.

Sources

Relatable: Relatable's email templates are a handy place to keep a payload ready to send. A doc of links you can copy from works too. How-to: Save and reuse email templates.

Related frameworks

Read next

By Zvi Band. Newsletter: Your Network Starts with You. Book: Success Is in Your Sphere.