Who, Not How

habits and systems · principle

Solve consistency by finding a person (an assistant, an accountability partner, a cohort) instead of another method.

The idea

Consistency got the first letter in CAPITAL for a reason. We'd see bursts of commitment around New Year's, then dwindling effort. We tried everything: time blocking, distraction management, habit loops. Important tasks still got overshadowed by urgent ones. The one idea that reshaped how I work came from the book Who Not How. When you're stuck, stop hunting for a better how. Find a who. You might work for yourself, but you don't have to do it all alone.

How to do it

  1. Name the relationship task you keep failing to do consistently.
  2. Pick the who that fits your budget: an assistant, a coach, a peer partner, a co-working session, a guided group.
  3. Give them one question to ask you on a schedule.
  4. Turn your solo calendar block into a recurring meeting with them.

Example

Three times a week my executive assistant asks me: "Who have you met recently? What's our next move?" For three years an accountability coach asked me every Friday whether I'd updated my CRM and made a new connection. For random tasks I use Flow Club (full disclosure: I'm an investor). For better or worse, you'll let yourself down a hundred times over before you'd ever let someone else down.

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Sources

Related frameworks

Read next

By Zvi Band. Newsletter: Your Network Starts with You. Book: Success Is in Your Sphere.