Start from something you love, then plan it by tier: your A's experience it with you, your B's hear about it, your C's see it.
In my coaching this was the slide we told everyone to screenshot. We called it human marketing: what you love is who you are, and who you are is what people connect to and trust. So instead of starting from your industry's standard playbook, start from a passion and turn the intensity up or down by tier. Your A's get to experience it with you. Your B's receive it or hear about it. Your C's see it in your newsletter or on social.
One of the worked examples from our program: "Because I love being an avid runner..." The A's get an invite to run around the neighborhood together. The B's get custom shoelaces in the mail. The C's get a newsletter of favorite local running trails. The program's examples were real-estate framed, but say you love wine: you might host small tastings for A's, tell B's about the bottles worth trying, and post about wine for C's.
"Because I love ______, and I want my sphere to feel ______ and ______ about me, I am going to do ______ for my A's, ______ for my B's, and ______ for my C's."
Short version: "Because I love ______. I want my A list peeps to enjoy ______. I want my B list peeps to know ______. I want my C list peeps to see ______."