When someone you care about launches something, picture their fears and show up like a marketer would: buy, share, and post the first review.
The idea
Jayson Gaignard, who founded Mastermind Talks and wrote Mastermind Dinners, calls this his Biggest Fan philosophy. Good marketers can step into a prospect's shoes and understand their wants and fears sometimes better than the customer can. Jayson points that same skill at the people he cares about, then becomes their loudest supporter at the moment they feel most exposed.
How to do it
When someone you care about is about to launch, imagine what's keeping them up at night. For a book: will anyone buy it, will anyone review it, will the reviews be bad?
Answer those fears directly. Buy copies (in bulk if it fits), post about it, email your list.
Be early. Jayson is often the first person to leave a review on Amazon.
Example
Jayson's reasoning for the review: however successful an author is, they're checking that Amazon page a couple of times a day in launch week. Being someone's first supporter while they're most vulnerable goes a long way.
Don't Ask, Know: Instead of asking how to help, review their goals, industry, hiring, life events and news, then show up with something specific.
Stop Holding Back Your Gifts: Withholding useful help because sharing feels pushy is the selfish move. If you think it might help someone, send it.
Generative vs. Transactional Relationships: Transactional relationships end when the exchange does. Generative ones are long-term, uneven and keep creating new value, so they deserve your tracking and care.
Crisis Outreach: In hard times, say you're thinking of them, don't ask for updates, and make a specific offer instead of "let me know if you need anything."