Conveners build dense networks, Brokers bridge worlds, Expansionists cast wide nets; find your natural style and lean into it.
The idea
I used to think there was one way to build a network: work the room, collect cards, become the schmoozing machine who remembers everyone's golf handicap. I was terrible at it. Marissa King's research in Social Chemistry describes three types of connectors. Most people have a bit of each, but one feels most natural, and once you find it, networking stops feeling like performance art.
Convener: the host. Brings people together into dense, tight-knit networks where everyone knows everyone.
Broker: works between worlds. Sees that the freelance designer should meet the founder with the new app idea.
Expansionist: casts the widest net. Comfortable with weak ties and energized by new people.
How to do it
Read your energy. Prefer fewer, deeper relationships and love bringing your people together? Convener. Constantly thinking "A should meet B" across circles? Broker. Somehow know someone everywhere you go? Expansionist.
Do one thing this week that fits:
- Convener: bring together three people from different parts of your network. - Broker: send one double opt-in introduction between two circles. - Expansionist: reach out to someone outside your usual circle, or join a new community.
Give yourself permission to do less of what doesn't fit.
Example
I'm a Convener. Hosting dinners and events is where I feel most natural. I can make introductions, but that's not my superpower. Drop me in a room where I know nobody and I'll keep my head above water without loving it. Reading Marissa's book gave me permission to host more and deprioritize the rest.
Watch out for
Trying to master all three. Get really good at the one that fits you.