Find Your Cozy Corner

hosting and gatherings · principle

In a group of 10,000 you're an audience member; in a group of ten you're a person. Show up consistently in one small group.

The idea

After two decades of building companies and communities, I've noticed the people with the strongest networks found one corner of the room and stayed there. Online, the giant Facebook groups are going quiet while the real conversation moves to group chats, small Slacks and Discords. In a small group, people remember your kid's name and notice when you go quiet. Cheers logic: everybody knew your name. Relationship building is 1:few.

How to do it

  1. Audit your rooms. Which of your communities, online and off, actually know you?
  2. Pick your corner. One small group you can show up to consistently, small enough that your absence gets noticed.
  3. Skip the big stuff without apologizing. Declining the ballroom to invest in your corner is strategy.
  4. Go deeper with who's already there. Ask a better question this week. Share something real.

Example

I've stopped paying attention to Facebook, deleted Instagram from my phone and lost interest in X. My half dozen small groups are another story. At a conference, the same rule applies: find the three people in the corner talking about something you care about, and they're the ones who'll remember you six months later.

Sources

Related frameworks

Read next

By Zvi Band. Newsletter: Your Network Starts with You. Book: Success Is in Your Sphere.