Join a Community

hosting and gatherings · principle

Find a group where people would notice if you stopped showing up, and skip any where the first question is "what's your ideal client?"

The idea

The best definition of community I've heard is "a place where people notice if you're not there." People used to belong to several groups like that. Far fewer do now, and it's easy to miss who has stopped coming around. Real community builds trust through shared context, puts you alongside people on the way up, and gives you a room where someone has already faced your problem. It's also health: research ties loneliness to effects comparable to smoking 15 cigarettes a day.

How to do it

Choose with these filters:

  1. It sharpens your craft. People are obsessed with getting better at what they do.
  2. People support each other. They remember your kid's name and check in during tough times.
  3. It isn't lead generation in disguise. If the first question everyone asks is "what's your ideal client," keep walking.
  4. It's authentic. People share real challenges, and you can disagree without being dismissed.
  5. The same faces show up regularly.

Then show up consistently: set reminders to text members, block time for deeper conversations, host something small.

Example

For years I was technically a member of several groups and barely paying attention, and when the pandemic hit, those thin connections evaporated. When I finally tallied what those communities had given me anyway (referrals, partnerships, advice that saved me months), I wondered what would happen if I actually engaged. Now I host regularly and follow up.

Watch out for

Sources

Related frameworks

Read next

By Zvi Band. Newsletter: Your Network Starts with You. Book: Success Is in Your Sphere.