Efficient vs. Effective

ai and the future · principle

AI and smart tools make you efficient. Only making the time and pressing Send makes you effective with your relationships.

The idea

A board member once pulled me aside after a meeting and told me it's worth knowing whether something will make you more effective or more efficient. That mental model has stuck with me ever since. Efficient is getting more done with less wasted effort. Effective is producing the result you want. AI tools, ChatGPT included, will make you more efficient, but they do nothing for your relationships if you never make time to reach out, or if you hesitate to press Send.

How to do it

  1. For any new tool, ask whether it will make you more effective, or just more efficient.
  2. Ask what's stopping you from being more engaged with your sphere. List it out.
  3. Sort the answers. They'll almost all come down to time and fear, and those are what to fix.

Example

In a decade of building relationship software, I was part of many "AI" launches, and most saw little adoption. One feature sorted your database by importance, which helped people use their time well, and was useless if they never made that time or didn't know what to say.

Sources

Related frameworks

Read next

By Zvi Band. Newsletter: Your Network Starts with You. Book: Success Is in Your Sphere.