A prebuilt sequence for when someone changes jobs: congrats at day 5, check-in at day 30, look for intros, then 'happy one year' at month 12.
The idea
A job change is one of the best reasons to reach out, and everyone wastes it on a one-click congrats. Instead of reinventing your response each time, write the sequence once and drop people into it whenever you notice the news. You do the creative thinking up front, then just execute what's due. Your system becomes the elephant that never forgets.
How to do it
Day 5: send your "Congratulations on the new job!" note.
Day 30: send your "checking in on the new job" note.
Day 60: remind yourself to research introductions you could make at their new company, and any business opportunities there.
Month 12: send "Happy one year!"
Write each message once as a template, then personalize when it comes due.
Example
Here's how I think about it: a fair amount of work turns into a recipe you write one time and run for years. The same recipe idea works for other moments. New homeowners can get a couple of seasonal tips (check the air filter, prep for winter). New parents can get periodic check-ins. A finished client project can trigger a thank-you, a later check-in and eventually a request for an introduction.
Watch out for
Letting it run fully on autopilot for people who matter. Have the system remind you so the message still sounds like you.
Time-Shift Your Congratulations: When someone changes jobs, send the congrats and then add the notes nobody else sends, one month in and again at one year.
Prestructured Recipes: Decide once which sequence of touchpoints fits a situation (new job, new house, finished project), then just run it each time it comes up.
Automate the Cue, Not the Relationship: Automation your contacts can detect tells them they aren't worth a personal note, so let the system queue the message and you press Send.
Templatize Your Actions: Template the repetitive parts of your outreach and personalize at send time, so "what do I say?" becomes "which one do I send?"