Keep a public page of what you're up to right now, and regularly check what a stranger learns when they Google you.
The idea
Imagine meeting someone already knowing they just got back from Portugal with their family, recently said goodbye to their dog, and are exploring a new venture. How much more could you talk about? Now imagine they knew the same about you, and reached out because of it. Static /about pages go stale, and social feeds rarely show what's actually interesting. A /now page fixes both. Mine is at zvi.band/now. And whether you like it or not, people look you up, so it's worth knowing what they find.
How to do it
Create a simple page somewhere.
Write it to one prompt: "What would I be open to talking about with someone who doesn't yet know me well?" Cover what you're working on, what you're into, and what you're reading or watching.
Update it every so often.
Link it from your email signature, personal site and social profiles.
Every so often (say, 10:05 on a Tuesday morning) spend a couple of minutes searching your own name. Are you findable? Is what you'd want people to know there? Is anything outdated you'd want removed?
Example
There are two types of kindergarten parents. The ones who get the class list and immediately look up every family's address, last home purchase price, LinkedIn and entire Instagram history before the next playground meetup. And the ones who claim they don't (liars). Business partners, salespeople and future clients do the same thing. Give them something good to find. I've seen a /now page get people to reach out many times.
Watch out for
If an obituary for someone with your name is the first result, you have work to do.
Be Worth Knowing: Share your own take and what you're into; industry jargon makes you invisible, while personality and stories make you memorable.
The Quarterly Personal Update: Email your network a short personal update every quarter on real work, real life and what you're into; nobody needs to reply.
Two Ways to Get Discovered: Discovery is splitting into algorithms and answer engines on one side and trusted human recommendations on the other. The vaguely known middle gets crushed.
Lead by Sharing: When a conversation stalls, share something about yourself first. Volunteering information invites them to share back.