Two outreaches a day is 730 people a year; ten contacts organized a day is 3,650. Small and daily beats the occasional marathon.
The idea
The math isn't complicated, folks. In my coaching we put it on a slide in week zero. Spend 2 hours organizing 250 people and you have 250 people organized. Spend 5 minutes a day organizing 10 people and you have 3,650 organized by the end of the year. Spend 12 hours reaching out to 50 people and you've engaged 50. Reach out to two people a day and you've engaged 730. The binge ends with you dead but done, and a month later it's a mess again. The continuous version goes from "that was easy" to "a bit better" to "really easy."
How to do it
Pick a daily number you can't argue with: two contacts organized, two people messaged.
Do it in one short session, ideally 5 to 12.5 minutes.
Set a reminder to do it again tomorrow with two more.
Skip the weekend marathon. A month later, it's a mess again.
Example
When people join our second workshop I ask, "How many of you have spent more than three hours on a Sunday organizing your database?" Every single hand goes up. In one live session we had everyone organize just two contacts. Would you rather spend 5 hours this weekend, feel accomplished, then not touch it until next New Year's, or spend 5 minutes every day?
Watch out for
Turning it back into a marathon. The 10 Contacts Rule is small batches, forever.
The 10 Contacts Rule: Organize 10 contacts at a time, about 10 seconds each, every day. Never a three-hour Sunday marathon.
750 Seconds a Day: Spend about 12.5 minutes a day on micro-actions, flagging a few people and sending quick texts, instead of long occasional catch-up sessions.
Consistency Over Intensity: Relationship building isn't hard; doing it steadily for years is. Small actions repeated often beat occasional big efforts every time.
Sustainable Pace: Commit to a level you can keep in your craziest weeks, like one email and one call a day, instead of a heroic plan that collapses.