Repeating tactics because others say they work, without checking, wastes effort; market where you've actually seen conversations happen.
In my coaching we called the real problem superstition marketing. We do things because we heard they work for someone else, with no real analysis. We keep doing them because we're more afraid of what happens if we stop than of taking an honest look. And when you already feel unsure what to say, changing anything that feels safe is hard. We opened the topic with broker Teresa Boardman's piece on why agents need to track their marketing better, under the line "Bears don't like citronella."
- Instead of "what a coach or Facebook group told me," market based on what you've seen start conversations. - Instead of "what the person next to me does," market where you can deliver the mix of messages you believe in. - Instead of "what I've always done," market in a way that gives you energy, so you'll keep doing it.
In our workshops we'd put that first sentence on screen and ask people to type ME in the chat if it described them. Then we named it: superstition marketing.