The 15% Rule

conversations · tactic

Share about 15% more than feels comfortable to crack the professional facade. People are waiting for someone else to go deeper first.

The idea

Carole Robin, who taught Stanford's legendary interpersonal dynamics course, has a rule: share 15% more than feels comfortable. That's enough real humanity to crack the professional facade, and nowhere near your deepest trauma. Most of us walk into rooms wearing invisible armor, sure that admitting anything imperfect will cost us credibility, so everyone stays guarded. When someone goes first, it signals safety. We're social creatures who follow norms, even ones set 30 seconds ago, so more often than not the other person responds in kind.

How to do it

  1. Pick one upcoming conversation.
  2. When they ask how it's going, skip "Great, crushing it." Give the true answer plus one real detail.
  3. Keep it small and relevant: a bad night's sleep, a stubbed toe, kids being insane, a project that surprised you.
  4. Hand it back with a question.
  5. Notice how they respond.

Example

Since 2018 I've emailed a quarterly update about my life to my inner circle. The responses were modest. A few years in, I pulled the curtain back further and added my mental health struggles and some big personal changes. Hitting send on that version was scary. I was flooded with replies, and people wanted to talk about their own struggles. I had more deep, real conversations in a few weeks than I'd had in years. All by going first.

Script

"Honestly? My kid kept me up until 2am with nightmares, so I'm running on fumes and excessive coffee, but somehow I'm still excited about what we're discussing. How about you?"

"My weekend was supposed to be relaxing, but I spent three hours assembling furniture that apparently requires an engineering degree. How did yours go?"

"We're mostly on track, though I'll admit the client feedback caught me off guard."

Watch out for

Sources

Related frameworks

Read next

By Zvi Band. Newsletter: Your Network Starts with You. Book: Success Is in Your Sphere.